STADIUM NAMING RIGHTS: HOW THE BIG BUCKS (OR LACK THEREOF) AFFECT CU
College athletic budgets are under unprecedented pressure. The new NCAA vs. House settlement permits athletic departments to pay players up to $20.5 million per year. Rick George has said that Colorado will fully fund this amount to players — meaning that CU now has to find an additional $20+m of revenue every year. Naming rights deals […]
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