This is an excerpt from the BuffsBlog mailbag that posted last week, with some additional information added since the publishing of the mailbag. For more mailbag, including CU-related questions (!) check out the mailbag at:
What should they name the NWSL team in Denver? -Clare
For those that don’t know, the NWSL is the women’s professional soccer league in the United States. The league is comprised of 14 teams, with Boston and Denver both joining the league next year and bumping the NWSL up to 16 teams.
As an initial matter — there are some awful team names in American sports. Examples include the Nashville Predators (woof!), Real Salt Lake (people often confuse Spanish tapas with Crumbl Cookies), the Utah Jazz (“there is great musical culture in Salt Lake City!, signed the guys from Forever Plaid”) and the Houston Texans (redundant redundancy). The Phoenix Suns should be the Phoenix Sun. And honestly, any nickname that doesn’t end in -s is bad. Yes, I’m looking at you, Coloardo Avalanche.
But then we get to Boston’s NWSL team name. Ladies and gentlemen, I present to you…..BOS NATION FC.
The marketing genius that came up with the name then decided to launch the team with a campaign about how Boston sports have TOO MANY BALLS. Chcek it out:
Please tell me you watched this video.
Then, the team has to apologize for said marketing campaign.
Talk about a botched launch. Also, people are way too uptight about things — they’re sports. They’re supposed to be fun, a distraction from the prolonged agony one feels when watching, you know, real news in 2025.
Regardless, BOS NATION is the stupidest name in the history of American sports. It’s beyond cringe — “IT’S BOS TIME!” “BE A GIRL BOS!” “BOS ME AROUND, JOHN, AND YOU’LL BE SLEEPING ON THE COUCH AGAIN!” (I’ve never heard that one before, ever.). It’s vapid and it’s crapid.
I write all of this only because the Colorado NWSL team can rest easy knowing it’s impossible for the Denver/Colorado NWSL team to have a worse name than BOS NATION.
So, BuffsBlog, what do we name the new team?
Rocky Mountain High? Nah. Colorado Casa (Bonita)? Nah. South Park Satire? Nah.
After thinking about this for far too long, I think we should name the team Summit FC. It’s clean, unique, and doesn’t pick a side in the “do we need to name the team the “Denver NICKNAME” or the “Colorado NICKNAME” debate?” And while one could argue that it violates the nickname must end in -s rule, I disagree. Summit is the location of the team, not the nickname.
Other ideas that have been discussed are Denver Peak FC, Colorado Gold (et tu, Cleveland Browns?), Denver Elevate FC, and the Colorado 14ers. Those are all pretty meh in my humble opinion. Oh, and my message to owner Rob Cohen — build the stadium in RiNo, near the Denver Coliseum. You’ll thank me later.
First of all, the s rule is asinine and the Avalanche is a great name. Secondly, 4 of your 5 suggestions violate it, so I surmise even you think it’s a dumb rule. That said, summit is solid. I like it better than peak and elevate on that trend. I’d watch the summit
2 things.
The -s rule has held western civilization together for the last 100 years.
I did not come up with the 5 suggestions. Those are names NWSL Denver has put forward as possibilities.
Other than that – great comment.