Here at BuffsBlog.com, we’ve made fun of the BosNation team name for the new NWSL (women’s professional soccer) team in Boston.
The marketing genius that came up with the name then decided to launch the team with a campaign about how Boston sports have TOO MANY BALLS…..
……and then the marketing geniuses that came up with the team name and marketing campaign immediatly had to apologize for both…..
We’ve previoulsy noted that BOS NATION is the stupidest name in the history of American sports. It’s beyond cringe — “IT’S BOS TIME!” “BE A GIRL BOS!” “BOS ME AROUND, JOHN, AND YOU’LL BE SLEEPING ON THE COUCH AGAIN!” (I’ve never heard that one before, ever.). It’s vapid.
So consider us unsurprised when BOS NATION announced that it was going to come up with a new team name. Well, this week, the team announced the new name and it’s…….25% better.
DRUMROLL PLEASE…..
Ladies and gentlemen, the new tean name is…..
BOSTON LEGACY FC.
It’s fine…..if the Legacy they’re talking about is alcoholic, slightly racist, with 5% Irish ancestry and a hankering for Dunkin’ Donuts…..in which case they NAILED IT.
Long live BOS NATION.
Seems like a smart move. I was hopeful they would follow the youth sports trend and go with Bos Elite or something like that, but alas, here we are.